Legends Bank introduces a new brand to provide a better banking experience for women.
Legends Bank has a long-standing culture of recognizing, promoting, and supporting women in leadership roles, who are a part of key decision-making for the organization. The majority of the bank’s leadership team are women.
Legends also serves a diverse variety of customers in its market footprint, including women, which helped plant the seeds for creating this brand.
“Banking is very much a relationship business. We’re empathetic to situations and questions many women have, and realize there are still gaps in financial literacy and confidence when it comes to money and finance. Establishing a trusted relationship with your banker is an essential step to gain knowledge and resources that can create a foundation for financial success,” says Britney Campbell, Legends Bank’s senior vice president of marketing and public relations.
The purpose of Her Bank is to celebrate, honor, and support women, especially entrepreneurs, by providing financial services and resources through its own female employee base.
“Ultimately, we wanted to create a bridge to help women overcome barriers when it comes to money and financial conversations and decisions, while providing women with a better banking experience. In a digital age, we recognize the importance of offering mobile and online services; however, it doesn’t replace the value of the personal relationship between the customer and their banker,” said Kasey Hempel, Legends Bank’s senior vice president of treasury management and digital banking solutions.
Women are busy being the CEO of their lives and their time is valuable, so Her Bank was designed to offer a banking experience that provides flexibility and convenience with care.
Legends Bank is a community bank established in 1998 in Clarksville, Montgomery County. The bank currently offers nine branch locations across four counties in middle Tennessee to include Davidson, Williamson, and Cheatham Counties.