In the recent April issue of Brentwood Lifestyle Magazine, Legends Senior VP of Marketing & Public Relations and Her Bank co-founder Britney Campbell discussed the inspiration behind Her Bank.
Her Bank; Women Supporting Women
Article by Emma Balkenbush
Originally published in Brentwood Lifestyle in April 2024
Navigating the world of finance and money management can seem like a daunting task. Whether it be opening a savings account or starting a business, there’s a group of knowledgeable and passionate women standing by ready to offer other women their guidance.
The group of dedicated and experienced bankers is known as Her Bank and operates as a division of Legends Bank. Britney Campbell, Her Bank’s founder and senior vice president of marketing and public relations, says Her Bank is a brand inspired by women for women. It falls right in line with her passion for advocating for women personally and professionally.
“Women are in a unique position right now to level up financially in a big way. We’re an economic force, and the wealth transfer coming from the baby boomer generation within the next decade is going to be a game-changer for women who will possess more money than ever before. That’s huge and presents incredible opportunities, especially being in the space of advocating for women to be more money-conscious and confident,” Britney says.
She and the other women with Her Bank launched the brand in May 2021 after the COVID-19 pandemic left many women needing banking and business support. “Customers were leaning on their bankers during a very uncertain time. Women lost their jobs; and those who had established businesses or just took the leap into entrepreneurship were faced with tough decisions, needed financial assistance and support in a way that hadn’t been seen in our lifetime, “Britney says. “It was humbling to witness as a banker and walking lockstep with our customers through this experience, human-to-human, inspired me to figure out how to do more of ‘that’, but for women.”
Her Bank offers all the standard banking services, such as checking, savings, lending, mortgage, and business solutions. Britney says Her Bank’s love language is working with women, especially women who own businesses. “We love to meet women where they’re at and get to know them on a deeper level,” Britney says. “We take a holistic approach to make sure we’re also providing other resources beyond banking services to help support their business.”
Outside of work, Britney says she enjoys how integrated her personal relationships are with her professional life. In her downtime, she enjoys snuggles with her French Bulldog, Gertie; fun outings with her boyfriend, Steve, and spending quality time with her girlfriends in the Nashville/Franklin area. She’s active in multiple organizations, such as Heels and Handshakes, Tennessee Women Connect, and a couple of women’s co-working spaces in Franklin and Nashville. “I love being able to find spaces that bring other women together to have conversations that enrich and help each other grow,” Britney says.
Raised by a single mother with strong matriarchs in her family, she says the women in her life have inspired and encouraged her to be the woman she is today.
“I’m incredibly blessed to have been raised and loved by strong women. They have been such a powerful force to help me grow and provided the foundation that has fueled my passion to pay it forward to other women,” Britney says.
When talking about Her Bank, Britney says she wants to see women winning in the game of money and financial success. “I’m no stranger to overcoming hurdles and life circumstances that created both financial challenges as well as opportunities. My story is not unique, but my financial journey and goals are, which is why we want women to know whatever financial dreams they have, we want to make them come true at Her Bank.”
“We love to meet women where they’re at and get to know them on a deeper level,” Britney says. ”We take a holistic approach to make sure we’re also providing other resources beyond banking services to help support their business.”
Article can be read here.
About Her Bank
Her Bank is a brand inspired by women for women to create a perfect blend of personalized banking with a modern touch. We pair consultation and customization with technology and resources to provide a holistic approach to help you achieve your financial goals.
About Legends Bank
Legends Bank is a wholly-owned subsidiary of Legends Financial Holdings, Inc., operating nine branch banking locations in Clarksville, Brentwood, Nashville, and Pleasant View, TN.
Her Bank is a brand of Legends Bank (Tennessee). Legends Bank is Member FDIC and Equal Housing Lender. All products and services are provided by Legends Bank.